I like os x, I like ipods, I like itunes, but I’m not particularly fond of Apple’s business model. A wiki owner called Sam Odio started a diskussion about how to create a sync alternativ for Ipod/Iphone. I didn’t take Apple long to catch up and send their lawyers to stop the discussion. This is why I’m a huge fan of the idea behind web 2.0, a mindset directly opposite to this kind of behavior. Trying to circumvent free speech with a law suit threat is a postmodern version of old school mafia methods – which of course are live and kicking as much as before. If you are an Apple worshiper, please think of this:

  • Apple – wants to get on top of Microsoft and Google and rule the world
  • Microsoft – wants to get on top of Apple and Google and rule the world
  • Google – wants to get on top of Microsoft and Apple and rule the world
  • Ubuntu – ? well, probably has a similar wish

If someone asked me to choose one of these competitors as the next king in the digital sphere, I couldn’t possibly choose one. The icing of the digital cake is the diversity of these companies respective business models. But if I was forced to choose between these business models, Apple would come pretty close to the end of my list.

Sometimes I meet persons with an almost religious relationship to Apple or Linux (Never happend with Microsoft, and hardly Google). I don’t like the vibes in that kind of fundamentalism. I don’t like it at all.